Stacie M. De Armas
Stacie M. de Armas is Vice President Strategic Initiatives and a Leader within Nielsen’s Diversity & Inclusion practice. She is a researcher, consumer behaviorist, thought leader and subject matter expert on the U.S. Hispanic market. Stacie is responsible for researching, uncovering and sharing insights on the power of the Hispanic consumer with brands, media companies, advocacy groups and policy makers.
She joined Nielsen in 1998 and has served in many roles related to multicultural marketing, but Hispanic market intelligence is her passion. Stacie sits on the Cultural Marketing Council Board of Directors and has been the recipient of industry honors; most recently named among the most powerful and influential Latinos in entertainment by Imagen Foundation in 2019. Stacie is an adjunct professor of qualitative research at California State University Los Angeles and, when forced to make a decision, she will always choose tostones over maduros as long as it is served with a Materva.
She received her Masters degree in Business Administration with a focus on marketing from Texas A & M. Stacie is first generation Cubana and lives in Los Angeles with her two children.